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The web site solebaytravel.co.uk states the following, "Solebay Travel - Suffolk Airport Transfer Home." I noticed that the webpage also stated " Email your local private hire company infosolebaytravel." They also said " Transfers you can rely on. Solebay Travel are a Suffolk based private hire company specialising in airport transfers and also offering a full range of transport services throughout Suffolk and Norfolk. Business or leisure, think Solebay Travel for a reliable, professional service. The easiest way too book your trip." The meta header had Solebay Travel as the first optimized keyword. This keyword is followed by Suffolk based private hire company, airport transfers, and transport services which isn't as urgent as Solebay Travel. The other words solebaytravel.co.uk used was Suffolk. Norfolk is included but might not be understood by search engines.